SOLUTION Encourage technology users to donate their old cell phones to support victims of human trafficking. In partnership with Visa, a global payments technology company that considers themselves the currency of life, consumers could donate old phones and other electronic devices at any of our "ATM" (anti-trafficking machine) donation devices. 15% of the phone’s worth is donated to the International Justice Mission. The rest is given to consumers in the form of a Visa gift card. Each January, during human trafficking awareness month, Visa gives $0.01 of every mobile transaction to the Link Project (up to $1 million).
SITUATION The goal of our campaign was to expose how slave labor creates the electronic devices that everyone uses. Coltan is the blood diamond of the digital age. The mineral is mined and used in electronics such as cell phones and laptops. 80% of the coltan supply is produced in the Congo. Two million child slaves work from sunrise to sunset to dig coltan by hand from the soil. As a result, technology has become an enabler of human trafficking.
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TEAM: KRISTIE POPE - AD ZACHARY LEPINE - AD ELIZABETH DANIEL - CW MOLLY CIHAK - CBM JOE CARR - CS ANDY HOLDEMAN - XD
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