SOLUTION For this re-brand, we took Hair Cuttery from a place that's seen as cheap and made them address the misconceptions that nearly everyone faces about their hair. How will Hair Cuttery do this? We're just going to tell the truth about hair.
SITUATION Hair is subject to many misconceptions. Blondes are dumb. Redheads are sluts.
REBRANDING LOGO
The new logo exudes confidence and incorporates humanist characteristics. The open counter shapes make it approachable. It embraces freedom and personal style. COLORS
Confident | Honest | Personal | Vulnerable THE CAMPAIGN PRINT ADS
TV SPOTS
IN-STORE EXPERIENCE CONSULTATION BOOTH
When clients arrive for their first appointment, they will have a consultation with a HC employee to gauge their personal identity. APP
This app allows clients to create a style profile, set up appointments and view stylists' work. This solves Hair Cuttery's inconsistency problem. It also makes for a more individualized experience for clients, especially if they have to switch from one Hair Cuttery to another. TEAM: KRISTIE POPE - AD SUHAER ATTALAH - CW RICHARD BEAHM - CW ELLE BASS - CBM CECELIA PARRISH - CBM KEVIN ALBRECHT - CBM
KRISTIEAPOPE@GMAIL.COM | 202.258.4247

    © 2016. All rights reserved by Kristie Pope. All work is speculative.