SOLUTION Belay Band is a wearable device that allows parents to have instant access to their children when they are out of sight. It is a parents' link to their child's' safety, and the child's' avenue to adventure. It provides the means for a child to explore and discover, while allowing parents to relinquish their hold on their children.
SITUATION Safety is something everyone worries about, especially parents of younger children. A lot of younger parents don’t want to confine their children, but are very worried about the dangers out there. As a result, these parents are hesitant to let their kids leave the house without excessive supervision.
BRANDING LOGO
The logo is playful yet professional, giving the parents a sense of assurance. The open counter spaces allow the eye to flow around the letter forms and make it easy to recognize. PRODUCT DESIGN & PACKAGING
FUNTIONALITY
APP
This app allows parents to directly monitor their child on a consistent basis. THE CAMPAIGN FACEBOOK ADS
WEB COMMERCIAL
TEAM: KRISTIE POPE - AD ALEXANDER BELGRAVE - AD SARAH ROSS - AD JONATHAN SEALES - CW EWA KARWETA - XD
KRISTIEAPOPE@GMAIL.COM | 202.258.4247

    © 2016. All rights reserved by Kristie Pope. All work is speculative.